About Us | Hidden Valley® Ranch (2024)

About Us | Hidden Valley® Ranch (1)

History of Hidden Valley® Ranch

HIDDEN VALLEY RANCH STARTED IN 1954

That’s when Steve Henson and his wife, Gayle, purchased 120 acres of sprawling land nestled in the mountains outside of Santa Barbara, California, and started a dude ranch. Over the years, Steve had been perfecting his signature salad dressing, a tangy blend of buttermilk, savory herbs and spices. His ranch guests couldn’t get enough of the stuff, and Hidden Valley Ranch dressing was invented.

It wasn’t long before guests were hounding Steve for jars of his ranch dressing to bring home. Word spread quickly, and pretty soon Steve was sending little packets of his original ranch all over the country. Eventually, we purchased the mail-order business so we could bring that bold, tangy flavor to even more ranch-loving fans.

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YES, THE HIDDEN VALLEY RANCH WAS REAL

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FROM THE RANCH TO THE WORLD

It’s safe to say that the world’s love of ranch has earned Hidden Valley Ranch — HVR for short — a place in popular culture. Now, people across the country proudly dip and dunk their wings and fries in creamy ranch, or drizzle it over burgers and pizza. They rub savory ranch seasoning onto roasts, stir it into stews, bake it into casseroles and shake it over popcorn. Some passionate fans take it to the next level, buying it by the keg or setting up ranch fountains at weddings, and sharing their love of ranch on social media like never before.

THE ICONIC RANCH PACKETS AND BOTTLES

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RANCH LOVERS, WE SALUTE YOU

Today, Hidden Valley is more than America’s favorite ranch dressing. It’s a way of life. A proud, zesty stake in the ground that proclaims you can never take your love of deliciousness too far. And we wouldn’t have it any other way. Thank you, HVR lovers!

Hidden Valley Ranch. You either love it, or you really love it.

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You either love it, or you really love it

You either love it, or you really love it

Hidden Valley Updates

WHAT’S NEW IN HIDDEN VALLEY

About Us | Hidden Valley® Ranch (2024)

FAQs

Why is there a Hidden Valley Ranch shortage? ›

Clorox, Hidden Valley's parent company, is dealing with a cyberattack that has affected the dressing's production.

What are some fun facts about Hidden Valley Ranch? ›

HIDDEN VALLEY RANCH STARTED IN 1954

Over the years, Steve had been perfecting his signature salad dressing, a tangy blend of buttermilk, savory herbs and spices. His ranch guests couldn't get enough of the stuff, and Hidden Valley Ranch dressing was invented.

Where is the real Hidden Valley Ranch? ›

The Hidden Valley® Guest Ranch is located near Santa Barbara in California and was favored by visitors who wanted to enjoy the natural surroundings. To read more about how this Ranch dressing became so popular, click here. We are always adding fresh and delicious new recipes to our site!

Is Hidden Valley Ranch only serious about flavor? ›

“Only Serious About Flavor” is built from the belief that in a world where many unserious things are taken way too seriously, Hidden Valley Ranch remains serious about our ranch flavor and nothing else.

What is the recall on Hidden Valley Ranch? ›

One of the recalls involves Hidden Valley Original Ranch Homestyle dressing sold at Costco with UPC of 0 71100 21042 2 and a best-before date of March 28, 2024 due to undeclared mustard. “The Clorox Company of Canada is warning people with allergies to mustard not to consume the recalled product.

Does Clorox still own Hidden Valley Ranch? ›

Since 1972 Hidden Valley Ranch has been owned by Clorox. Ranch dressing was created in 1949 by a plumber-turned-cowboy.

Who owns Hidden ranch? ›

These twists on the original are all from Hidden Valley Ranch, the nation's biggest brand of ranch dressing. And they are part of a strategy by the brand's parent company, Clorox, to dominate the condiments aisle.

Who bought Hidden Valley Ranch? ›

In October 1972, the Hidden Valley Ranch brand was bought by Clorox for $8 million, and Henson retired. Kraft Foods and General Foods introduced similar dry seasoning packets labeled as "ranch style".

Who is the CEO of Hidden Valley Ranch? ›

Carol Skerbetz is the CEO at Hidden Valley .

How long is Hidden Valley Ranch good for after opening? ›

An unopened bottle of Hidden Valley Ranch dressing is best used by the date indicated on the packaging. Once opened, the dressing should be refrigerated, and it generally remains fresh for 4 to 8 weeks. Proper refrigeration is critical to maintaining the quality and safety of the product.

Do dry dip mixes expire? ›

Our dry dip mixes will keep just as well as the spices in your cupboard. Over time, they may lose a little of their color or potency. We recommend you consume your dip mixes within 1 year for best results.

Can I eat Hidden Valley Ranch while pregnant? ›

Therefore, yes, you can eat ranch dressing while pregnant. However, always look for pasteurized dressing and keep it refrigerated at all times when not in use. Do not leave it out on the countertop, even for a few hours. Also, keep in mind that ranch dressing contains a lot of fat, and not the healthy kind.

Why is it called Hidden Valley Ranch? ›

Ranch was created by a plumber, Steve Henson and his wife, Gayle. In 1954, they purchased a ranch right above Santa Barbara, California and named it Hidden Valley Ranch. They opened a steakhouse there that became popular for its salad dressing.

Why is everyone out of Hidden Valley Ranch? ›

However, the actual reason for the shortage is even weirder — and illuminates a troubling reality about our country's food supply chain. It all starts with an August cybersecurity attack at Clorox. It all starts with an August cybersecurity attack at Clorox.

Is there MSG in Hidden Valley Ranch? ›

The ingredients in the seasoning packet have changed a bit since Henson first wrote the recipe and in particular, monosodium glutamate (MSG) is now one of the ingredients.

Why does Hidden Valley Ranch taste different? ›

The ranch packet has a fresher taste, because you add your own mayo and milk. Even though all the herbs and spices in the mix are dried, they rehydrate quickly and leave you with a product that feels homemade. This version of Hidden Valley Ranch is more flavorful than the bottled version and much, much thicker.

Does Hidden Valley Ranch still have MSG? ›

The ingredients in the seasoning packet have changed a bit since Henson first wrote the recipe and in particular, monosodium glutamate (MSG) is now one of the ingredients.

Is Hidden Valley Ranch coming out with ice cream? ›

March 10 is National Ranch Day – as in, the salad dressing – and to celebrate, two companies have combined forces to put out a new ranch product: Ranch flavored ice cream, made with Hidden Valley Ranch by Van Leeuwen Ice Cream.

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