How can you get an influencer to respond to your message? (2024)

React to their every post with "Insightful".Then comment with Insightful content.In other words, gain their respect.Do this for a month or so. They'll notice you.NOW you can message them with a well thought out question that will draw a response.If you want to talk to the 'big kids', show them you're worth 15 minutes of their time.

In my experience, it's all about standing out.If reaching out via DM or email, a few things that have helped me:•Reference past posts/videos/podcasts that they've shared (shows that you've genuinely followed them)•Personalize (I like sending Loom videos vs just text)•Respect their time (keep the correspondence short and punchy)•Build a human connection (e.g., a shared hobby or interest)•Note what platform they tend to be the most active on (I've found bigger influencers interact on 1 platform but outsource others)

Someone mentioned: be a normal human being. 👍🧡As a blogger and B2B jewelry influencer, I get so many mails, DM’s and what not, and I know that in the B2C arena of Instagram influencers, this is even “worse”.Influencing is a business model. Be prepared to see it as such. Don’t waste your or their time, be clear about what you need and want, and ask about their terms. :) Aim for the influencer who’s content matches your product. Grab too high or low and it’ll be a miss. Even if you pay for it and it does get posted. Interact with the human behind the name. We all try, fail, struggle, win sometimes, have dreams, ambitions, fears, hopes…Personally, I always love a story and sincere interaction. We are all humans, indeed :)

To catch an influencer's attention, craft a concise and personalized message showcasing your genuine interest and the value you bring. Respect their time, use the right platform, and follow up politely if needed. Building a connection that goes beyond business, emphasizing mutual benefits, and demonstrating your credibility can significantly boost your chances of receiving a response and establishing a meaningful partnership.

There’s barely anyone the sphere of social media influence doesn’t touch. With Facebook amassing more than 2.5 billion users, Instagram trailing not too far behind and LinkedIn growing in size each year, its reach keeps expanding.Chances are that your target audience - everyone from a UI/UX designer fresh out of grad school to the VP of a high-profile investment firm - is already there, practically laid out on a platter so you can reach out to them. But the trouble with Facebook, Instagram or any other algorithm-based social media platform is that they operate on pay-to-play models for businesses and brands.

Im not certain there are any real problems reaching influencers. If there is no response it should just tell you it's not the right influncer for you. Don't confuse social media celebraties with professional influencers.

One of the biggest mistakes I've seen with personalizing a message to an influencer, regardless of what platform you're reaching out from, is not familiarizing yourself with their content and background enough. Creators are smart and can pick up quickly on whether or not an email or DM is personalized to them, or sent out more generally to a wider network.Get to know your target before reaching out.

Influencers want to know you’ve taken the time to look at their work. This includes sharing recent posts you liked, past campaign work, and providing a human element to your messages.

To make your message even more personalized, you can use AI tools such as ChatGPT. By training the AI about your prospect, you can learn more things about them so you can personalize your outreach message.

Influencers are people too, and as people, they want to feel that your message to them is personal and is actually addressed to them as opposed to a generic copy-paste message that has been shared with a dozen other influencers.Putting a little effort into tailoring and personalizing messages that you send each influencer can really go a long way.

Focus on building a relationship rather than completing a transaction. Too many brands want to cut a check, get a quick win, and move on. Influencers add incredible value through not just their audience, but their creative and content expertise. Bring them into the brand to help evolve it specific to their audience. Let them make suggestions on the best approach and TRUST their expertise. Showing they are more than someone who can deliver views is monumental in gaining trust and building a true relationship that benefits both the brand and them. Invest the time in them and they will invest in you tenfold.

This is the biggest frustration that I see every day. Free product does not = Free video.Videos take a considerable amount of time and cost. Ideation, strategy, planning, equipment, scripting, editing, production, thumbnail and title research, and so much more. I can't pay my team or my bills with free products, so be sure you have a reasonable budget which is aligned to your campaign goals.Free products should be just that - and if the creator wants to make content, that's their choice. Please don't load a free product with a tonne of your requirements. I've seen others lead with a 'risk free affiliate deal'. Which is only risk free for the brand, not the creator.

If you’re seeking to work with people who have been historically marginalized, pay them for their work! Giving free products in exchange for our labor isn’t going to cut it anymore. We want to see alignment between what brands / companies say they value and their actions.

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This is so important! Before conducting any outreach, you must craft a pitch that spotlights mutual gains and honors the influencer's impact and audience loyalty. A standout proposal resonates with the influencer’s brand ethos and has substantial value — this could be unique access, creative liberty, or real rewards they can’t find elsewhere.Think beyond the transactional and offer a platform for influencers to amplify their voice in a way that feels organic to their narrative.Pro tip: Partner with influencers who are already fans of your brand. Their genuine enthusiasm fosters authentic content that resonates more deeply with their audience.

Gifted collabs are being sent out by the thousands. While some gifted collabs are great, creators should be compensated for their time. Sometimes the time put into a video is worth more than the product that was discussed in the video. Establishing long-term, quality relationship rather than just getting a lot of content from a lot of different creators is key. Acknowledging the work influencers put into their content creation and compensating them accordingly will make your offer even more attractive.

To create a compelling call to action (CTA) with a branded merchandise kit sent to an influencer, the key is to combine personalization and value. Craft a message that clearly outlines the desired action, such as a social media post or product review, and offer unique incentives, like exclusive discounts or giveaways, to engage the influencer's audience. Customized content suggestions tailored to the influencer's style and followers can further drive meaningful interactions, making the branded merchandise kit not only a gift but a catalyst for action and collaboration.

When crafting a CTA for influencer collaborations:Clarity is Key: Ensure your CTA is unambiguous.Make it Relevant: Tailor it to the influencer's preferences.Limit Options: One clear action is more effective.Show Urgency, but Don't Rush: Convey importance without pressure.Ease of Action: Simplify the next step.Personal Touch: End with genuine appreciation.A well-thought-out CTA can be the bridge between a missed chance and a successful partnership!

Don't hide your intentions when communicating with influencers, it wastes everybody's time! Ask the question you want to ask or make the statement you want to make, it'll be respected and appreciated!

In the end We must add a point as a call to action in which they feel free to ask you their concerns if they have before proceeding further. So they can easily get in touch with you and can build a trust, Authenticity.Must add if you have on going camping and some sort of urgency so they can consider fast. Call to action must felt to them like they're important and precious to us.