When asked what you do for a living, a person doesn’t expect a long response. If you ramble on about your company, you’re going to lose the attention of your audience very quickly. It’s important to have a strong 30-second sales pitch prepared, so you can fit the most essential details of your business the speech. A strong elevator pitch allows you to easily explain your business to anyone, anywhere.
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Promote what makes your business unique. For example, if your business is a catering company, don’t just say, “We provide meals for special events.” Instead say, “We make the best Italian food in town and serve it to your guests, so you can enjoy the event.”
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Discuss the benefits your business brings to clients. Offer up the main problem clients come to you with and how you’re able to solve it. Make sure your pitch leaves your audience with a clear understanding of why what you do should be meaningful to them.
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Make your pitch easily adjustable, so can be tailored to fit the needs of many different groups. You don’t want to have to start over for every different type of prospective client. That’s a lot of writing work and a lot to remember when the occasion to present your pitch presents itself.
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Maintain consistent messaging. When you adjust your pitch to fit different clients, you should still be promoting the same general message about your company.
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Keep your pitch respectable. Promote the benefits of your own company instead of bashing your competitors. People want to know what you do, not where your competitors fall short.
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Avoid using acronyms. It’s important for everyone to be able to understand your speech, not just professionals in your industry. If you include words and phrases that most people don’t understand, you’re not going to make a sale.
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Practice your pitch when you have the final draft written. Hearing it out loud will help you to find areas you need to improve before presenting to an audience. You’ll also need to memorize this speech, so practicing will help you to learn to recite it without the help of your notes.
