Leadership Letter: Sometimes, Life is Like a Sugar Cookie (2024)

By Thomas E. Bertrand

In the book Sailing True North, Admiral Bill McRaven provides a vivid illustration of the unpredictable, unforgiving, and sometimes seemingly random events that occur in our lives. McRaven describes the experience of Navy SEAL trainees who are subject — often randomly — to a punishment where they are directed to get wet and sandy on the beaches. By the time they are finished the trainees, covered in sand, look like “sugar cookies.”

McRaven goes on to state, “Sometimes, no matter how well you prepare or perform, you still end up as a sugar cookie. It’s just the way life is sometimes. In order to lead, you’ve got to be able to ‘get over being a sugar cookie’ and keep moving forward.”

SEAL trainees are challenged to develop greater resiliency regardless of the challenges they face. None of us could have imagined last March that we would be nine months into a global pandemic that has disrupted all facets of our personal and professional lives.

Fighting your way through so many challenging moments in life requires real resiliency. While part of resilience may be inherent in one’s character and beyond one’s control, McRaven suggests that resilience can be further developed based upon three elements of our lives that are within our control.

The company we keep. Seek out others who have successfully managed adversity and emerged on the other side. Too often we undervalue the experiences of our peers who set examples of resilience for us.

The books we read. There are many examples of resilience in literature and history. One example that I read last year is The Choice: Embrace the Possible, by Edith Eva Eger. A Holocaust survivor, Eger reminds us that our painful experiences in life “give us perspective and meaning, an opportunity to find our unique purpose and our strength.”

The inner conversations that we have. I recall Eger posing the essential question for survivors as “What next?” rather than “Why me?” It’s important that in our inner conversations we tell ourselves “I refuse to be a victim. I will prevail. I will not blame others. I will live to fight another day.”

School board members have faced extraordinarily painful decisions over that past year, and there are more difficult decisions to come. Despite your best preparation, your best plans, and your most informed decisions, things may fall apart — often because of circ*mstances beyond your control. I have been amazed at the resilience and perspective displayed by dedicated school board members across Illinois.

The fact is that at some point we may all end up as a sugar cookie, but we also have a choice as to how to respond. Nearly two million public school children are counting on us to keep moving forward and to provide hope and optimism for the future.

Thomas E. Bertrand, Ph.D. is Executive Director of the Illinois Association of School Boards.
Leadership Letter: Sometimes, Life is Like a Sugar Cookie (2024)

FAQs

What is the sugar cookie analogy? ›

McRaven goes on to state, “Sometimes, no matter how well you prepare or perform, you still end up as a sugar cookie. It's just the way life is sometimes. In order to lead, you've got to be able to 'get over being a sugar cookie' and keep moving forward.”

What does being a sugar cookie mean? ›

McRaven) Let's start by what it means to be a sugar cookie (Admiral McRaven describes it pretty well in his speech). In brief, it means covering yourself from head to toe with sand while being wet... but this is just the start.

What does "get over being a sugar cookie and keep moving forward" mean? ›

“You were never going to succeed. You were never going to have a perfect uniform. Sometimes no matter how well you prepare or how well you perform you still end up as a sugar cookie. It's just the way life is sometimes,” he said. “If you want to change the world get over being a sugar cookie and keep moving forward.”

What is the personality of a sugar cookie? ›

Liking sugar cookies indicates that you are honest, genuine and adaptable. You have a practical nature and are highly cooperative. Everyone loves getting to know you and hanging around you. You are what others call simple and sophisticated.

What is the sugar cookie slang? ›

Where one is to roll in the sand or dirt while PT-ing, then continue PT-ing to look like a sugar cookie themselves. There's also a sand hill named after this term in 29 Palms, for this same reason.

What does sugar cookie mean in make your bed? ›

In SEAL training, one of the most painful punishments is being a sugar cookie. Instructors would punish trainees at whim, and they would have to get wet and then roll around in the sand. As many trainees strived for excellence, being punished was tough to accept, especially with no specific reason.

What does it mean when someone says do you want a cookie? ›

(rhetorical question, sarcastic) A phrase sometimes given as a retort to someone who has done something unsurprising or unimpressive and has seen fit to inform one of having done so. Wiktionary.

What does sugaring the cookie mean? ›

Family Feud just used the phrase "sugar the cookie" to mean having sex #SugarTheCookie.

Why was Admiral McRaven speech so good? ›

Admiral McRaven's commencement speech is effective because he made all of the lessons from his experience in the military universally applicable. We can all relate to his takeaway that even when you work your ass off, you'll still wind up in the dirt. The key is to keep getting back up.

What is the first thing you should do in the morning according to Admiral McRaven? ›

So if you want to change the world, start off by making your bed.” Naval Admiral William H. McRaven delivered a University of Texas Commencement Speech on May 17, 2014. What started as a mandatory part of the Navy SEAL training routine turned into a morning ritual that changed how Admiral McRaven views accomplishment.

What does it mean to be a sugar cookie in Make Your Bed? ›

In SEAL training, one of the most painful punishments is being a sugar cookie. Instructors would punish trainees at whim, and they would have to get wet and then roll around in the sand. As many trainees strived for excellence, being punished was tough to accept, especially with no specific reason.

What is the main idea of the admiral McRaven speech? ›

Admiral McRaven took the abstract and overwhelming concept of “changing the world” and broke it down with a simple argument: Everyone can make a global impact by improving the lives of ten people. Give your audience measurable steps they can take today to put that inspiration into action.

What did McRaven mean when he said "don't back down from the sharks"? ›

The sharks are those who want it easy, those who don't care about quality, those who are looking for the least amount of work, those who are simply just lazy to get the work done. They are also those who focus on negativity and forget to turn it into something positive.

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