Shop By Brand | Ulta Beauty (2024)

FAQs

What is Ulta's slogan? ›

The Possibilities are Beautiful®

Sephora vs Ulta is like the ultimate beauty showdown. Sephora is more of the high-end beauty products and Ulta is more of a drugstore and just a little bit cheaper.

We're on a mission to use the power of beauty to bring out the possibilities that lie within each person. And, for us, that starts with our associates. We believe in the possibilities of our associates. The possibilities to dream big dreams.

Company Information :: Ulta Beauty, Inc.

Or worse, beauty consumers might have defined it as an acronym for Union Leaders Training Award or Union Labor Temple Association or Utah Land Title Association — before recognizing it as the beauty products retailer it was.

Ulta Beauty is apologizing for sending a newsletter to customers with a subject line containing a “very insensitive choice of words.” In an email sent Sunday, the chain wrote “Come hang with Kate Spade” promoting the brand's line of perfumes.

The biggest competitor to Ulta's membership program is Sephora's Beauty Insider community, which boasts approximately 34 million members. Sephora has a large international footprint but Ulta's mostly U.S.-based membership program still leads.

Of the female teens surveyed with membership accounts, 67% are Sephora Beauty Insiders, and 60% are ULTAmate rewards members.

Ulta is known for their extensive product assortment, offering a wide range of brands and products that cater any consumers budget and preferences. Ulta's mix of high-end and drugstore brands provides a wide price range, making beauty products more accessible to a broader customer base.

The salon services are also unique to Ulta because it allows the client to try their hair and skin products before purchasing them. Ulta relies on their different products and brands to draw customers in with how unique they all seem, which allows them to apply premium pricing for some of their products.

What is Ulta's code of ethics? ›

We strive always to deliver on our promises and operate ethically with them. We depend on you to do your part to protect our company and its reputation. We never tolerate retaliation at Ulta Beauty. At Ulta Beauty, we all have a responsibility to conduct business the right way.

Their target demographic is women from ages 16-25. About 57% of beauty shoppers are considered “beauty enthusiasts”, CEO estimates that Ulta has most of this market share.

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois.

Last month, Ulta was hit with a class action lawsuit — the company has been accused of repackaging and reselling used beauty products as well as putting expired items back on their shelves.

Sephora is owned by luxury conglomerate LVMH as of 1996.

The slogan - 'we belong to something beautiful' - aims to highlight the beauty retailer's inclusive culture, offering spaces for free exploration and self-expression, without judgement.

Founded in 2014 by Emily Weiss, Glossier is a direct-to-consumer cosmetics brand focused on embracing ones natural appearance with the slogan, “your skin, but better”.

Ulta has a giant loyalty program – with more than 23 million active members. They gather and analyze the data from their loyalty members, then they can make smarter marketing decisions based on what they see their customers are buying.