The Roasted Hazelnuts in Nutella® (2024)

The Roasted Hazelnuts in Nutella® (1)
The Roasted Hazelnuts in Nutella® (2)

Ingredients

The Hazelnuts in Nutella®

The hazelnut has always been the signature ingredient of Nutella®. It was during the post-war period that the creator of Nutella® had the brilliant idea to combine the delicious hazelnut, typical of the Italian region of Langhe, with cocoa, an ingredient that was hard to obtain at that time due to World War II.

The Roasted Hazelnuts in Nutella® (3)

Our expertise in hazelnuts

For more than 50 years, we’ve built up a legacy of expertise within the hazelnut field, consistently ensuring the highest quality and freshness of hazelnuts throughout our entire supply chain. Discover where we source our hazelnutshere.

Growing our know-how

In recent years, we have also invested in the processing and transformation of hazelnuts through the acquisition of leading companies at the forefront of the field. This has allowed us to acquire a new expertise, further improving our selection and processing capacity of this delicious fruit.

We conduct ourselves the crucial steps that ensure better roasting and an excellent taste: the sorting of hazelnuts by calibre and their selection.

From the hazelnut
to Nutella®!

3 steps that make adifference

The Roasted Hazelnuts in Nutella® (4)

STEP 1

THE
CHECKS

The whole hazelnuts arrive at our factories raw, shelled and calibrated. In our plants, we perform further checks to verify that all the hazelnuts meet our stringent quality and safety standards. Every day, our experts ensure the taste and aroma of our hazenuts are always the best possible to create the typical and most loved Nutella® taste.

Same size better roasting

The Roasted Hazelnuts in Nutella® (5)
The Roasted Hazelnuts in Nutella® (6)

STEP 2

THE
ROASTING

Roasting is our distinctive know-how. In our factories, we roast and finely grind the hazelnuts at the last moment to preserve their fragrance and freshness. Our "master roasters" define the roasting parameters based on the origin, moisture and size of the hazelnuts. The hazelnuts are then roasted in batches of the same calibre to ensure more uniform roasting.

Sloooow time

The Roasted Hazelnuts in Nutella® (7)
The Roasted Hazelnuts in Nutella® (8)

STEP 3

THE
PASTE

Hazelnuts are then transformed into a silky paste – the heart of the Nutella® recipe – which is blended with other ingredients (cocoa, palm oil, sugar, milk, lecithin and artificial vanillin) to capture the hazelnut aroma at its best.

Silky paste
true taste

The Roasted Hazelnuts in Nutella® (9)
The Roasted Hazelnuts in Nutella® (10)

Our hazelnut supply chain

Ferrero is committed to achieving full traceability in its hazelnut value chain. To fulfill this objective, Ferrero is working with its suppliers to improve traceability and achieve greater transparency from all stakeholders.

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The Roasted Hazelnuts in Nutella® (12)

Discover more about
the supply chain for the hazelnuts in Nutella®

Inside Nutella®

Discover all ingredients

The Roasted Hazelnuts in Nutella® (2024)

FAQs

Does Nutella use 25 of the world's hazelnuts? ›

Ferrero uses 25 percent of the global supply of hazelnuts, though not all of this is used exclusively in Nutella.

Are the hazelnuts in Nutella roasted? ›

In our factories, we roast and finely grind the hazelnuts at the last moment to preserve their fragrance and freshness. Our "master roasters" define the roasting parameters based on the hazelnuts' origin, moisture and size. The hazelnuts are then roasted in batches of the same calibre to ensure more uniform roasting.

Where did the delicious hazelnut spread Nutella originate from? ›

Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella® was born.

Why does American Nutella taste different? ›

European Nutella specifies percentages of each that 13 percent of the finished product is hazelnut, and 7.4 percent of the recipe is cocoa. No such proportions are offered for American Nutella—which is why many who have tried both verify that there are small but notable differences in color, flavor, and texture.

Which company purchases 25% of the world's hazelnuts every year? ›

Ferrero Uses 25 Percent of the Global Hazelnut Supply.

Why is the N in Nutella black? ›

After doing some research, according to multiple resources, the letter N is black because the name 'Nutella' was originally used by another brand. So they simply changed the colour of the letter to ensure there wasn't a trademark issue.

Is there a lot of sugar in Nutella? ›

A 2-tablespoon (37-gram) serving contains 21 grams of sugar, or about 5 teaspoons. Shockingly, a serving of Nutella contains more sugar than the same serving size of Betty Crocker Milk Chocolate Rich & Creamy Frosting, which contains 17 grams of sugar (2).

Is Ferrero Rocher a hazelnut? ›

The chocolate consists of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and chopped hazelnuts.

Is Nutella hazelnut spread better than peanut butter? ›

Peanut butter has more protein, with 8 grams per 2 tablespoon serving compared to 3.5 grams in Nutella. It also has more fiber, with 2 grams versus 1 gram in Nutella. However, Nutella contains calcium, potassium and iron, while peanut butter has little to none of these minerals.

Is Nutella good for you? ›

A two-tablespoon serving contains 200 calories, 21 grams of sugar, and 12 grams of fat. It also has small amounts of protein, iron, and calcium. This is not much nutrition and many of the ingredients are bad for your health. Nutella tastes sweet because it contains a large amount of sugar.

Why do Italians love Nutella? ›

One of the big reasons that why Italian's love Nutella is the ease of eating it – no matter where you are in Italy you will be able to find it in every cafe & shop! Italian's start their morning a little different to how Americans start their morning.

Why is it called Nutella? ›

Ever wonder where the word Nutella originates from? The word Nutella came about from the merging of the English word 'nut' from the typically Italian ingredient hazelnut in the gianduja, with the Italian positive-sounding and Latin suffix for sweet 'ella'.

What is Nutella called in Italy? ›

1951 is the year in which Giandujot turns into SuperCrema easier to spread. 1964 the Italian state issued a law prohibiting the use of superlatives in advertising, hence the need to change its name to Nutella.

Which country has the best Nutella? ›

Swedish Nutella is the most chocolately. and people who prefer a less sweet, and more nutty spread will tend to like German and Swiss Nutella the best, (although the German Nutella ranked better than the Swiss one). Belgian Nutella: of course, it's still Nutella, but it's the least favorite out of all 5 types tested.

Why is Nutella so expensive? ›

Limited Competition: Nutella has few direct competitors that match its specific taste, texture, and brand image. This lack of competition allows the brand to set its prices without significant downward pressure.

What produces 70% of the world's hazelnuts? ›

Turkey is the first world hazelnut producer and exporter. In addition, it covers approximately 70 percent and 82 percent of the world`s production and export respectively. It is followed by Italy with nearly 20 percent in production and 15 percent in export.

Where does Nutella get their hazelnuts from? ›

Our hazelnuts come mainly from Turkey, Italy, Chile and the USA.

Which nuts are used in Nutella? ›

The hazelnut has always been the signature ingredient of Nutella®. It was during the post-war period that the creator of Nutella® had the brilliant idea to combine the delicious hazelnut, typical of the Italian region of Langhe, with cocoa, an ingredient that was hard to obtain at that time due to World War II.

Does Nutella have a secret ingredient? ›

But there's a deep, dark secret that y'all may not be aware of: the second ingredient in Nutella is modified palm oil, which is what gives Nutella its silky, spreadable texture.

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