Topic: Veganism and vegetarianism worldwide (2024)

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The global market for vegan and plant-based products Milk substitutes Key insights Editor’s Picks Current statistics on this topic Current statistics on this topic Related topics Recommended Milk substitues Recommended statistics Overview Overview Meat alternatives Meat alternatives Milk alternatives Milk alternatives Plant-based food companies Plant-based food companies Vegans and vegetarians Vegans and vegetarians Consumption Consumption Further reportsGet the best reports to understand your industry Get the best reports to understand your industry Contact References
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    • Veganism is still a lifestyle that very few consumers follow. However, forgoing meat and all forms of animal food products is becoming more popular. Signups for Veganuary, a campaign that challenges its participants to only eat vegan for January, have been increasing since 2015 to reach over 700,000 Veganuary participants for the most recent outing of the campaign. Looking around the globe, there are massive differences from country to country in the share of vegans. India is the leading nation by share of vegans. A total of eleven percent of the Indian population are vegans. In even the most developed Western markets, this figure only reaches two to three percent, while in many countries in Europe only around one or two percent of the population is vegan. Vegetarianism shows a similar picture. India leads all other countries with a share of a quarter of Indians following a vegetarian lifestyle.

    The global market for vegan and plant-based products

    Vegan or plant-based products are not only for those who try to avoid eating meat and animal products: they have a much larger target audience. This is especially true for meat substitutes. Pat Brown, the founder of Impossible Foods, even sees vegetarians as the wrong audience for these kinds of meat replacements, which are specifically designed to imitate meat despite being plant-based. As such, meat substitutes are targeted at meat eaters, making the transition to a plant-based diet much easier for them.The global vegan food market has reached a value of 24.6 billion U.S. dollars and is forecast to grow further in 2024. The global plant-based meat market is estimated to generate 10.2 billion U.S. dollars in revenue.

    Milk substitutes

    Although meat alternatives are all the rage in the media, the less trendy global milk substitutes market is several billions of U.S. dollars larger than the global meat substitute market. In total, the milk substitute market is valued at 23.2 billion U.S. dollars. China and the United States are the leading milk alternatives markets: together they account for over 12.5 billion U.S. dollars of revenue.

    This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

    Topic: Veganism and vegetarianism worldwide (2)

    Nils-Gerrit Wunsch

    Research expert covering foods trends in North America, Europe, and the global food system

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    Published by Nils-Gerrit Wunsch, Apr 10, 2024

    Key insights

    Value of the vegan food market
    24.58bn USD

    Topic: Veganism and vegetarianism worldwide (3)

    Detailed statistics

    Value of the worldwide vegan food market 2023-2024

    Country with the largest share of non-meat eaters
    India

    Topic: Veganism and vegetarianism worldwide (4)

    Detailed statistics

    Share of consumers who follow a meat-free diet worldwide in 2023, by select country

    Forecast market share of meat alternatives on the meat market
    10%

    Topic: Veganism and vegetarianism worldwide (5)

    Detailed statistics

    Market share of meat and meat alternative products worldwide 2025-2040

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    Editor’s Picks Current statistics on this topic

    Current statistics on this topic

    Related topics

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    Milk substitues

    3

    Recommended statistics

    Overview

    Meat alternatives

    Milk alternatives

    Plant-based food companies

    Vegans and vegetarians

    Consumption

    Contact

    Get in touch with us. We are happy to help.

    Topic: Veganism and vegetarianism worldwide (45)

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    Topic: Veganism and vegetarianism worldwide (2024)

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