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David Saric
UpdatedMay 15, 2024
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David Saric
UpdatedMay 15, 2024
When Costco customers see the red and black Kirkland Signature label, they know they’re going to get a good product at a great price. But they don’t always know who’s making it.
Many consumers may not know that store-brand products like Costco’s Kirkland are typically manufactured by third parties, not the store itself. Many of these behind-the-scenes companies are actually famous retail titans, so you can save big when you shop without losing quality.
Key points:
- Costco’s Kirkland brand often partners with recognizable brands like Starbucks, Bee Maid and Jelly Belly.
- Costco's goal is to offer competitive pricing, consistent product quality and brand-quality to members, in order to maintain customer loyalty.
- The Costco brand, Kirkland, represents a growing portion of Costco's overall sales, accounting for 25% of Costco’s revenue (or USD$60 billion) in 2021.
Here are some well-known brands that have partnered with Kirkland to create an identical substitute for the original product and the price differences between the two.
1. Kirkland Signature 100% Maple Syrup
Multiple companies, including The Maple Treat and Citadelle, help produce this iconic Canadian delicacy for Costco. Both are major maple syrup suppliers, with The Maple Treat comprising about a quarter of the global market.
Kirkland Signature 100% Pure Maple Syrup gets tapped from maple trees in Quebec between mid-March to mid-April. The rich amber syrup is free of additional sweeteners and flavours, according The Costco Connection, the brand's print magazine.
So if you’re buying Kirkland, make sure you refrigerate after opening. It’s the real stuff.
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2. Kirkland Signature Lasagna
This Costco-branded “ultimate lasagna” is supplied by B.C.-based Zinetti Foods, a Canadian pasta-making company that’s been around since 1985 and prepares gourmet pastas and entrees under its own name and private labels.
The wholesaler teamed upwith Zinetti Foods in 2019 to produce its Kirkland Signature Italian Sausage and Beef Lasagna. Like its branded counterparts, the Kirkland Signature version is packed with cheese, meats and hand-layered pasta.
If you live in Western Canada and you’d like to compare the products for yourself, just pick up a Zinetti "Meat Lasagna with 4 Cheeses" from your local Costco warehouse and try to spot the difference.
3. Costco cooking oils
Costco sources its cooking oils from multiple companies all over the globe, including Certified Origins, which started as a collective of olive farmers in rural Italy that now operates in Spain and the US, as well. It markets its own brands — Bellucci and Rootie — but is responsible for some Kirkland Signature olive oils, too.
Gerard Jara, a co-founder of Certified Origins, told The Costco Connection that Kirkland Signature olive oil is “among the freshest available” since the wholesaler can move its products so quickly.
Additionally, Bridgewell Agribusiness LLC has provided Kirkland Signature coconut oil since 2014, while European importer Overseas Food Trading supplies other Kirkland cooking oils.
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4. Kirkland spices
At least some Kirkland Signature spices originate from “the largest manufacturer of salt and pepper mills in the world,”Olde Thompson.
The company produces seasonings, shakers, grinders, racks and refills under multiple private labels, and you can find its own brand of spices and sets marketed through Amazon and other retailers.
In an act of globetrotting, the pepper used in Kirkland Signature products comes from a farm in Vietnam that Olde Thompson sources its supply from, according to The Costco Connection.
5. Kirkland baby wipes
Those hefty, nine-pack boxes of Tencel baby wipes are a staple for new parents, and with good reason.
The Costco product is ultra-soft, fragrance-free and hypoallergenic, with 99% naturally derived ingredients.
Wet wipe manufacturer Nice-Pak, known for brands such as Nice ‘N Clean, Grime Boss and Wet Nap, also supplies baby wipes under the Kirkland Signature label.
6. Costco honey (hint: BeedMaid Honey)
Better bee-lieve it.
Costco gets its Kirkland Signature honey from Bee Maid, one of Canada’s top honey producers. Snag a bottle of BeeMaid 100% Pure Liquid Honey from another store and see if you can taste the difference.
More than 300 beekeepers work to harvest the sticky, sweet substance, providing a 100% Canadian product to consumers.
7. Kirkland Himalayan Salt Potato Chips (hint: Kettle Brand chips)
It’s pretty hard to miss the massive Kettle Brand logo on those bags of Kirkland Signature Himalayan Salt Kettle Chips.
The bags also feature Kettle Brand’s trademarked Krinkle Cut label, denoting the ruffled cut of the chip.
Kettle Brand markets a variety of potato chip flavours, from Maple Bacon to Wasabi Ranch. It has its own version of Himalayan Salt potato chips, but it’s cooked in avocado oil and doesn’t fall under its Krinkle Cut collection.
8. Costco prunes (hint: Sunsweet)
Like the Kettle Brand potato chips, Costco makes no secret of its Sunsweet pitted prunes.
The bright yellow Kirkland Signature bags come in a much bigger size, however, at 1.6 kg. Compare that to Sunsweet’s own Amaz!n Prunes line, which only offers 8 oz (0.23 kg) resealable bags and 16 oz (0.45 kg) canisters.
Sunsweet Growers, a California-based company with the largest dried tree fruit plant in the world, produces prunes, juices and specialty dried fruit like apricots and mangoes.
9. Kirkland nut bars
You’ll recognize this Canadian company for its bestselling Célébration butter cookies, but Leclerc Foods makes some popular nut bars, too.
Fox Business reports that Costco developed the Kirkland Signature Nut Bars with Leclerc when almond prices dropped in 2016. Each snack box holds 24 bars made from almonds, cashews and pecans, flavoured with cocoa drizzle and sea salt.
The Quebec-based snack food company produces cookies, crackers and snack bars, including its own Let’s Go Nuts! nut bar line.
10. Costco soy beverage (hint: Natura Soy Beverage)
Whether you’re lactose intolerant, vegan or just enjoy the taste, this dairy alternative could be a delectable and inexpensive option.
In 2017, Nutrisoya Foods Inc. — more commonly known as Natura Foods — issued a recall of Kirkland Signature Organic Soy Beverage due to swelling cartons.
The Quebec-based company produces soy, rice and almond beverages in a variety of flavours under its Natur-a brand.
11. Kirkland pet food (hint: Diamond Pet Foods)
Websites including Dog Food Insider claim that Kirkland Signature Dog Food is actually manufactured by Diamond Pet Foods, also known as Schell and Kampeter, Inc.
That might not be enough evidence on its own, but in 2012 the Kirkland brand was part of a recall for Diamond dry pet foods following a salmonella outbreak at Diamond’s production plant in South Carolina. Various Kirkland Signature and Nature’s Domain dog food formulas and one cat food formula were named.
There’s been no word of a break with Diamond following the incident, and the Kirkland brand remains popular with pet lovers.
12. Costco coffee (hint: Starbucks)
Even coffee snobs may be intrigued by a few of Costco’s relatively inexpensive house blends, which boast of their ties to the world’s largest coffeehouse chain.
Kirkland offers certain varieties of its house blend with the stamp, “Custom roasted by Starbucks.”
The two-and-a-half-pound Starbucks-affiliated bags include Kirkland’s Signature House Blend Medium Roast and Espresso Blend Dark Roast.
13. Costco disposable cups (hint: Chinet and Big Red cups)
A staple at house parties, Costco’s giant packs of disposable red cups come from a familiar place.
The packaging clearly bears the blue Chinet logo under “Kirkland Signature” and next to the bold title “The Big Red Cup.”
The American company Chinet has produced disposable tableware such as plates, bowls and cutlery for over 90 years and sells them through other big retailers like Walmart.
14. Kirkland motor oil
Warren Oil Company is speculated to be the manufacturer behind Walmart’s Super Tech and Amazon’s AmazonBasics motor oils, but we can confirm it supplies the Kirkland variety.
Kirkland Signature Full Synthetic SAE 5W-30 Motor Oil displays its maker in fine print on the back of the jug: “Manufactured by Warren Distribution, Inc.”
Warren, which claims to be one of North America’s largest independent lubricant manufacturers, markets its products around the world under several brands, such as MAG 1, and under private labels as well.
15. Kirkland mattress (hint: Stearns & Foster mattress)
Mattresses probably aren’t the first item on your Costco shopping list, but the company does offer a generous selection that includes Novaform and Sleep Science, as well as its own Kirkland brand.
The Kirkland Signature mattress, however, is the result of Costco’s partnership with Stearns & Foster. The Kirkland Signature by Stearns & Foster Lakeridge Mattress uses memory foam and gel foam and comes in king, California king and queen sizes.
The company dates back to 1846, when Seth Foster and G.S. Stearns got together to manufacture cotton goods for horse carriage upholstery. They later moved on to hotel mattresses.
Double up on savings at Costco using a cashback Mastercard
Costco only accepts Mastercard at its stores, so Costco members need to own and use at least one Mastercard to shop at the warehouse. To get the most of this expenditure, Costco members should consider what card to use — pick the right one for your needs and you could cash-in on cashback or quickly accumulate loyalty points. Search the Money guide to the credit cards best used for Costco purchases, or check out these popular options:
- BMO CashBack World Elite Mastercard: Get 10% cashback in your first three months of spending and 5% cashback on groceries after the promotional period. The $120 annual fee is waived for the first year for new cardholders, plus the card offers complimentary roadside assistance.
- RBC Cash Back Preferred World Elite Mastercard: Get unlimited cashback on your spending, plus complimentary Boingo Wifi account — a great option if you like to drive to the US for your Costco purchases. There's an annual fee of $99 and new cardholders must earn a minimum of $80,000 per year to qualify ($150,000 per household).
- CIBC Costco Mastercard: With no annual fee and no fee for additional cardholders, you can start earing up to 3% cashback on eligible purchases.
- BMO Ascend World Elite Mastercard: Get up to 90,000 loyalty points — just over $600 in travel credits — as a signup bonus. Plus, for the first year the $150 annual fee is waived for both the primary cardholder and authorized users. While this Mastercard is primarily used by shoppers focused on travel rewards, using it at Costco can help cardholders quickly collect loyalty rewards. Pair it with the Costco Executive membership to collect both travel rewards and 2% Costco cashback.
- Rogers World Elite Mastercard: This Rogers card gives cardholders 1.5% cashback on all purchases, including Costco, and 3% cashback on all USD purchases.
— with files from Serah Louis
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A Toronto-based writer and editor with both in-house and freelance experience on a variety of topics, including art, fashion, pop culture, film, television, music, current affairs, breaking news, and managing and money and P&C insurance.
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