How can you leverage your alumni network to build professional relationships? (2024)

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1

Find your alumni

2

Engage your alumni

3

Nurture your alumni

4

Learn from your alumni

5

Support your alumni

6

Grow with your alumni

7

Here’s what else to consider

If you're looking for ways to expand your professional network, don't overlook the potential of your alumni network. Whether you graduated from college, university, or a training program, you have access to a valuable resource of people who share a common bond and experience. In this article, you'll learn how to leverage your alumni network to build professional relationships that can help you grow your career and business.

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  • How can you leverage your alumni network to build professional relationships? (3) How can you leverage your alumni network to build professional relationships? (4) 11

  • Ilhan Karacam General Manager | Market Strategy, Sales Management, Business Development

    How can you leverage your alumni network to build professional relationships? (6) How can you leverage your alumni network to build professional relationships? (7) 4

  • How can you leverage your alumni network to build professional relationships? (9) 4

How can you leverage your alumni network to build professional relationships? (10) How can you leverage your alumni network to build professional relationships? (11) How can you leverage your alumni network to build professional relationships? (12)

1 Find your alumni

The first step to leveraging your alumni network is to find them, and there are various platforms and tools you can use. Your school's official alumni website, directory, or portal is a great place to update your profile, search for other alumni, and join related groups or events. Additionally, LinkedIn is the most popular social network for professionals and you can use it to find and follow your school's alumni page, join alumni groups, and reach out to individual alumni. Facebook is another great platform where you can join alumni groups, participate in discussions, and share your content or achievements with your peers. Lastly, alumni newsletters or magazines are publications that showcase the stories, successes, and opportunities of your alumni community. You can subscribe to them, read them, and contribute to them with your own insights or feedback.

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  • Ilhan Karacam General Manager | Market Strategy, Sales Management, Business Development
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    I'm actively participating in alumni events, both online and offline. I engage with fellow alumni on social media and professional networks, joining relevant groups and associations. Attending reunions, workshops, and networking events organized by my alma mater helps me stay connected. I offer support and seek collaboration opportunities within the network, expressing genuine interest and contributing positively to the community. Through these efforts, I'm leveraging my alumni connections to build valuable professional relationships and explore new opportunities.

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    Locating alumni not only expands your professional network but also provides access to industry-specific insights and trends. Best practice tip: Utilize LinkedIn for targeted searches. Craft your profile to reflect the values and interests of your alma mater, making it easier to find common ground.

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  • Bhagya Panchal Freelance Marketing Strategist | MICA’24 x upGrad | MIT'23
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    In my experience, LinkedIn is incredibly effective for networking with alumni. It's not just about finding them, but engaging with them in meaningful ways.→ Use LinkedIn's Alumni Tool: It's a goldmine for insights about where alumni work, what they do, and where they live. This can help tailor your outreach.→ Engage, Don't Just Connect: Comment on their posts, share relevant content, and offer value before asking for something in return.→ Personalize Your Approach: Generic messages get ignored. Reference specific shared experiences or interests.→ Beyond Digital: Attend alumni events or webinars. Face-to-face or live interactions create stronger connections.

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2 Engage your alumni

The second step to leveraging your alumni network is to engage them. Building meaningful relationships with your alumni requires more than just asking for help; you have to show genuine interest, offer value, and be respectful. You can comment on their posts, articles, or updates to show that you're paying attention and appreciate their work. Sharing their content or achievements with your own network is a great way to support them and boost their visibility. Congratulating them on their milestones, awards, or promotions is another way to celebrate their success and express admiration. Additionally, you can ask them for advice, feedback, or referrals; however, you must be careful not to be too pushy, needy, or demanding. It is important to respect their time, boundaries, and preferences.

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    Actively interacting with alumni can lead to collaborative projects as I've made any of them already or mentor-mentee relationships.My advice: Follow a "give and take" strategy. Initially offer something of value, such as insights from your own experiences, before asking for something.

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    Our alumni networks are untapped gold mines! To engage your alumni network:- Join Alumni Groups: Participate in alumni associations or online groups related to your alma mater. This can be a great way to meet new alumni.- Attend Events: Go to reunions, talks, or networking events organized by your alumni network. In person is always better than online.- Use LinkedIn: Connect with alumni here. Engage with their posts and share relevant content.- Organize Meetups: Initiate or join informal gatherings or interest-based events for alumni in your area. People are always looking to connect.- Collaborate on Projects: Propose collaborations on projects or business ventures. This can be a win-win.Have Active involvement and offer value!

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3 Nurture your alumni

The third step to leveraging your alumni network is to nurture them. You should be consistent, relevant, and helpful in order to maintain strong relationships with your alumni. To do this, you can send personalized messages or emails to keep in touch and update them on your progress. Inviting them to events or webinars is also a great way to learn something new, network with other professionals, and showcase your expertise or value proposition. Introducing them to other alumni or contacts can facilitate new connections, create opportunities, and foster trust and reciprocity. Lastly, collaborating on projects or initiatives is an effective way to work together, create value, and strengthen your bond.

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  • Bhagya Panchal Freelance Marketing Strategist | MICA’24 x upGrad | MIT'23
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    I have personally used this strategy, and have worked very well for me! But, it requires regular, thoughtful effort.→ Personalized Communication: Create your updates and messages. Share specific achievements or ask about theirs.→ Offer Value: Share articles, job postings, or other resources that might be relevant to them.→ Create Opportunities for Interaction: Host or suggest meet-ups, online discussions, or joint projects.→ Be a Connector: Introduce them to others in your network. This can open doors for all involved.→ Collaboration: Work on a project or volunteer together. Shared goals can deepen your connection.

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    To nurture your alumni network it’s all about providing value. Here are a few ways to do that:- Regular Communication: Share updates, news, or helpful resources through newsletters or social media groups.- Host Reunions and Events: Organize regular get-togethers or virtual meet-ups for networking and reconnecting.- Create Mentorship Programs: Pair recent graduates with experienced alumni for guidance and career development.- Recognize Achievements: Highlight alumni successes in publications or on social media to foster a sense of pride and community.- Facilitate Job Opportunities: Share job postings and career opportunities within the network.Proving value this way can make a big impact!

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4 Learn from your alumni

The fourth step to leveraging your alumni network is to learn from them. You can gain valuable knowledge, experience, and insights from your alumni to help improve your skills, strategies, and results. To do this, consider following their blogs, podcasts, or newsletters to access their content and tips related to your field or niche. Additionally, you could join their courses, programs, or workshops to learn new skills or gain credentials. You could also invest in their services by hiring them as mentors, coaches, or consultants to get personalized guidance or solve specific challenges. Finally, read their books, reports, or case studies to discover their best practices and emulate their success stories.

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  • Bhagya Panchal Freelance Marketing Strategist | MICA’24 x upGrad | MIT'23
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    Learning from alumni is a gold mine of experience. I've found that reaching out for informational interviews is incredibly effective. It's a casual chat, but you get first-hand insights about industry trends and personal growth tips.→ Regularly engage with their social media content. It's a low-effort, high-reward way to stay updated and show your interest.→ Utilize alumni webinars and virtual events. They're often rich in content and perfect for networking.Remember, every interaction is a learning opportunity. Keep an open mind, and don't be afraid to ask questions.

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  • Javier Alés Ojeda Marketing Manager at Atrebo and Tower Automation Alliance
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    Subscribe to blogs, podcasts, newsletters, and social media channels of alumni who are influential in your industry. Stay updated on their insights, trends, and advice.Attend events where alumni are featured as speakers or panelists. This provides an opportunity to learn directly from their experiences, ask questions, and potentially connect with them after the event.Don't hesitate to reach out directly and ask for advice or guidance. Alumni are often willing to share their experiences and offer valuable tips, especially if they see your genuine interest in learning from them.

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5 Support your alumni

The fifth step to leveraging your alumni network is to support them. You can show your generosity by donating to their fundraisers, campaigns, or charities. Additionally, you can offer your time, skills, or resources to volunteer for their events, projects, or organizations. Furthermore, you can advocate for their products, services, or brands by providing testimonials or reviews, or referring potential customers or clients. Finally, you can nominate them for awards, recognition, or opportunities to acknowledge their excellence and highlight their achievements. By doing all of these things, you can make a positive impact and help them achieve their goals.

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    Supporting your alumni strengthens your own reputation and builds goodwill.How I do it: I proactively offer my expertise in areas where I'm strong in. This could be, for example, marketing support for their projects or events.

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    This is important too as being active in the alumni shows your passion and your profile better. For example, I support my business school alumni by volunteering to be back online for "ask the alumni" sessions which was done online and executed from Japan. I gave the perspective from a professional based in Singapore and how leveraging on alumni to create better connections and collaborations. This is win-win for the alumni and one's brand stand too.

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  • Henry Nwachukwu Content Specialist
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    There are rules and guidelines to this• Be accessible and welcoming • Make your alumni network understand your professional field and get to understand theirs too• Figure out ways at which your craft can benefit your alumni network e.g I'm a copywriter and my alumni networks are engineers how do I create a mutual business benefit here? As a professional copywriter I should be able to figure out that the major skill that would be of benefit to them is Marketing (Magnifying their crafts to their target audience with words). • Be innovative and make them perceive it• Always present your skill as an answer to their professional cravings creatively .

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6 Grow with your alumni

The sixth and final step to leveraging your alumni network is to grow with them. You can use your alumni relationships to advance your career and business, achieve your goals, and fulfill your potential. For example, you can apply for jobs, internships, or scholarships through your network. You can also partner with them on ventures, deals, or contracts to launch or join new business endeavors. Additionally, you can co-create with them on content, products, or services to produce or deliver valuable offerings. Finally, challenge them on goals, projects, or initiatives to set or join ambitious objectives and work on meaningful tasks.

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    Collaborating with alumni opens up new business opportunities and perspectives for growth. Look for synergies that could lead to joint business ventures or partnerships.

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  • Niven Maree Alumni Relations Manager at University of the Western Cape
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    Being and remaining attentive to one's diverse alumni community interests through intentional engagement practices is a sure fire way of growing as "one" - sharing common goals and objectives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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    How can you leverage your alumni network to build professional relationships? Building a relationship with people you already know. This makes things easier and makes the acceptance rate greater than without prior knowledge. We can undertake volunteer initiatives and programs that serve the educational institution that brought us together. Create a group by choosing the most appropriate application for everyone.

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    Share your personal success stories and lessons. This creates a deeper connection and showcases your growth. Best practice advice: Use alumni meetings or events as an opportunity to share personal stories while also learning from the experiences of others.Overall, the aim is to create a win-win situation where both sides benefit. It's important to focus on building authentic, mutually beneficial relationships rather than just short-term gains.

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